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I still wish I could do better.” In order to meet the expectations of customers and retailers, Quinn says Hot Tresses is both eco-luxe and vegan, uses 100 per cent recyclable tubes, and prepares all online orders using compostable packaging consisting of natural cardboard and wood wool. The range is also presented in organic calico bags that double-up as nut-milk making bags or strainers. “Not only does our packaging and presentation look beautiful, it sends a wonderful message to our customers,” Quinn says. “We also avoid excessive point-of-sales displays as we’ve been told by retailers they’re often only used for a short period of time before being dumped in the bin.” In an age of corporate social responsibility, Quinn stressed it’s important to stand for something as a business. “You need to make sure that what you stand for is consistent throughout all aspects of your business,” she says. “If we’re not trying to do better, we’re not trying hard enough. I think the costs of not doing the right thing outweigh the costs of doing the right thing.” FMCG packaging company, Zacpac, has also noticed recycling and sustainability practices playing an increasing important part in business decisions when choosing the right packaging manufacturer. “This has become more and more relevant over the last 12 - 18 months and is exactly why we wanted our Queensland manufacturing plant to be among the most modern and environmentally friendly in Australia,” Zacpac marketer, Charmaine Thring, says.
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